The case files
Every build has a story
One honest write-up per product — how it started, what happened, and where it stands today. The ones we killed get the same treatment as the ones that worked. That's the point.
The post-mortems
What we killed, and why
Most studios bury these. We write them up — because the reason a thing gets shut down is usually more useful than the reason it got built.
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whatsum
Retiredwhatsum worked and had a paying client, but the infrastructure cost of summarizing WhatsApp traffic at scale exceeded what it earned. It was retired for that reason, not because the product failed — a clean case study in unit economics.
Read the post-mortem -
MasterOdds
RetiredMasterOdds was killed before going further — it sat in a betting-adjacent legal grey zone that wasn't worth the risk.
Read the post-mortem
The whole index
Every story, by where it stands
The complete list — live, in pilot, in the works, weekend builds, and retired. Every name is a link to its full case file.
Live 12
- Bardi A headless fashion e-commerce storefront with AI virtual try-on.
- BoxCostCal A corrugated-box cost calculator for packaging manufacturers.
- LoveCardGames A multiplayer card-games portal running 12 game engines — Teen Patti, Buraco, Truco and more.
- Maryada Packaging The real family packaging business, online — company site plus a partner portal.
- MeetNotes AI meeting notes in any language — speaker-separated transcripts, summaries and to-dos for the whole team.
- MyProductAI AI product photography, try-on and video for Indian fashion, ethnic-wear and jewelry sellers.
- PlaceAnyAI AI surface and product try-on for furniture, flooring, and decor in a real room photo.
- Sam PA (JustTellSam) A WhatsApp-native personal assistant for tasks, reminders, and expenses in 10+ languages.
- SamCaller AI voice-calling platform for Indian SMEs and agencies — outbound campaigns with a live agent on the line.
- SamHelp A one-click live voice-assistant SDK that gives any SaaS app page-aware spoken guidance.
- Secureye Anti-cheat guard-attendance SaaS using QR, GPS and selfie checks.
- TruePackScan Signed-QR verification and cashback for packaging brands fighting counterfeits.
Pilot 14
- BrainLoop An infinite trap-logic brain-puzzle game with ELO ratings and leaderboards.
- buyiffy A UAE/India shopping price-comparison tool.
- CameraUse Computer-vision safety monitoring for unattended baggage, fights, intrusion and falls.
- JewelAna AI jewelry photo analysis with live gold valuation in INR.
- MagicHelp A QR-to-voice 'talking waiter' menu assistant for restaurants.
- ModuleWorkFlow A P&ID (piping and instrumentation) diagram builder for engineering teams.
- MyInvoAI A multi-tenant ERP for inventory, production batches and dispatch.
- PathPilotAI A real-time AI career advisor for study-abroad consultancies.
- Samchatter An admin-managed WhatsApp chatbot SaaS for event and booking partners.
- SchoolDeskAI A multi-tenant AI workspace for Indian schools — lesson plans and quizzes.
- SheetBoy AI Google Sheets analytics and PDF-to-Excel conversion.
- tallyAIchat Ask your Tally accounting data questions in plain language, with WhatsApp alerts.
- TutAI An adaptive daily-quiz PWA for K-12 students (CBSE/IB) with a parent dashboard.
- Vendai Extracts and compares vendor quotes straight out of Gmail for procurement teams.
In the works 13
- Alumnai An alumni platform replacing Google Forms and Excel for institutions.
- BarKit An inventory and barcode manager — label printing, stock in/out, aging, dispatch analytics.
- BrainDump A second brain for businesses — forward documents and get them extracted, linked, and reminded.
- Forai An AI astrology, tarot and numerology app with 60+ modules.
- Grass Land An open-world survival and crafting game built in Unity, targeting WebGL portals.
- LeadGenAI Finds sales leads across X, Reddit, LinkedIn and Hacker News and scores buying intent.
- MediTrack An AI lab-report analyzer that tracks health trends across a family.
- OnlyWAO Forward product photos on WhatsApp and get back a tappable shop link.
- shruti A scripture-grounded chatbot that cites verses across 9 sacred texts.
- teachai An AI-literacy course built for Indian seniors (50+).
- VideoGuru The AI video-generation studio that powers our own product and ad videos.
- Wardrobe AI An AI wardrobe manager app, part of the ProductAI family.
- WebsAI A QA agent that checks any website like a human and reports what's broken.
Weekend builds 6
- Detective X An infinite AI murder-mystery interrogation game.
- Hunny A brochure site for a confectionery exporter, built for a friend.
- MadhuCrystal A Reiki and crystal-healing site with an AI advisor and booking, built for family.
- Rap Epics & AI Anime AI music and anime content IP experiments.
- The iOS Port Spree Seven Unity games ported to iOS in two days using a home-built port kit.
- whySlowLaptop A dashboard that diagnoses why your Mac or PC is slow, with one-click fixes.
Retired 13
- DataForcast A forecasting tool built for a client.
- easyagent An accessibility-control automation app.
- EasyInstaPost An Instagram post generation tool for sellers.
- MasterOdds A betting-odds product.
- MovAuto An automated video/content creation tool.
- NeoService An internal service experiment.
- phonebrain An on-device Android AI experiment.
- Refplat A two-sided referral platform.
- SmartNotes A notes assistant.
- Ultiassist A personal assistant experiment.
- VisionMnemonics A visual-memory technique experiment.
- whatsum AI daily digests of WhatsApp groups and DMs for busy operators.
- WorMa A personal tool.
Still curious
Want the number behind a claim, or the story we haven't written yet?