SamSupport

The story

SamSupport is the quiet one. It is a drop-in layer that adds live, screen-aware voice help to someone else's app — a module their developer pastes in, not a script tag we host for them. A user taps once and talks, and SAM can see the screen they are stuck on and walk them through it, in their language.

It is live today, and it ran across our own portfolio first — the fastest way to find out whether an in-app voice guide really takes work off a support queue is to be the one carrying the queue. It has since left the building: two outside teams now run it inside their own apps, in beta, and we do not charge them. That is on purpose. What we want from this stage is the bug reports, not the invoice — an SDK that misreads somebody else's screen is worth finding out about before there is money on the table.

What makes it strategic isn't the SDK, it's what it turns SAM into. Every product that embeds it is a place SAM lives that we didn't have to buy — the same voice and the same brand, riding inside other companies' software. Broad third-party adoption is the roadmap, not a claim about today.